The seasonal effect of thoughtful packaging shouldn’t be underestimated – Sainsbury’s have carefully ridden that line between too-cool-for-Christmas (EAT) and unashamed tat (Tesco) with a smidgen of lens flare, bokeh and a few vector flourishes.
The sandwich itself is quite middle-of-the-road but there’s nothing horribly wrong. There’s a good amount of turkey, which isn’t too dry and is of reasonable quality and flavour. The cranberries are sweet, the malted bread is absolutely standard. Some smoky facon and limp lettuce have been thrown in for good measure, rounding the whole thing off satisfactorily.