Idea Stormers Read & download î 106

Bryan Mattimore Þ 6 Review

Tti explains the how what and why of successful ideation and provides a framework for when and how to apply various techniues Identifies Matti's top ideation and innovation techniues including ?brainwalking ? finding inspiration in worst ideas the unexpected effectiveness of wishing and and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Matti's consulting business including how Ben Jerry's named a new strawberry fudge flavor how Thomas? invented a new healthier English muffin that no Unbelievably bad Some of his marketing ideas are and I'm serious Rain perfume from an airplane seems realistic Take movie titles and famous uotes on the internet and make puns of them so creative Literally rip off other promotions with your own spin just enough to avoid being sued obviously Sell a Ford Focus by having a bunch of hot girls come out of it followed by one fat man because SEX SELLS RIGHT?His strategy for designing a billboard I'm paraphrasing boils down to1 come up with ideas for what you want to communicate2 pick the best one3 design a billboard that fits it4 make a strong call to actionUn Believably Bad Engendering Song unexpected effectiveness of wishing and and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Matti's consulting business including how Ben Jerry's named a new strawberry fudge flavor how Thomas? invented a new healthier English muffin that no Unbelievably bad Some of his marketing ideas are and I'm serious Rain perfume from an airplane seems realistic Take movie titles and famous Listening Woman by Tony Hillerman Summary & Study Guide uotes on the internet and make puns of them so creative Literally rip off other promotions with your own spin just enough to avoid being sued obviously Sell a Ford Focus by having a bunch of hot girls come out of it followed by one fat man because SEX SELLS RIGHT?His strategy for designing a billboard I'm paraphrasing boils down to1 come The White Nights of Ramadan up with ideas for what you want to communicate2 pick the best one3 design a billboard that fits it4 make a strong call to actionUn Believably Bad

Read & download µ PDF, eBook or Kindle ePUB Þ Bryan Mattimore

Idea Stormers

W accounts for over 30% of its sales how IBM transformed the culture of one of its divisions to make it innovative and many Matti is a world class expert on applied creativity and an innovation process consultant to over one third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over 3 billion in annual US retail sales With a diverse range of tested methods Idea Stormers is the indispensable guide for developing original practical solutions to even the most intractable seeming creative challeng Some great brainstorming ideas geared towards teams mostly

Read & download Idea Stormers

How to solve critical business challenges by generating and better ideas Every organization needs a steady supply of fresh relevant ideas but managers can't just lock teams in a room with a mandate to brainstorm and hope for the best Ideation is both a science and an art and when group ideation processes are well designed and well facilitated anyone can generate an abundance of creative implementable options?not to mention true breakthroughs?for any business need Drawing on his work leading high stakes ideation sessions at over 300 organizations Ma I've met Bryan personally and found him to be gracious and considerate He mentioned his book and encouraged me to read it It is a great manual for people in the space to get some ideas to draw out of our internal and external customers The book wins for me on that alone 5 6 things I would do tomorrow in a creativity exercise But it's also helpful to see how a specialist approaches the exercises While we can all learn to be creative andor learn to facilitate our own sessions it is good to know a person who does it for a living in the event our company might have a need for the big stuff bring in a pro learn from them and their collective experience


5 thoughts on “Idea Stormers

  1. says:

    I've met Bryan personally and found him to be gracious and considerate He mentioned his book and encouraged me to read it It is a great manual for people in the space to get some ideas to draw out of our internal and external customers The book wins for me on that alone 5 6 things I would do tomorrow in a creativity exercise But it's also helpful to see how a specialist approaches the exercises While we can all learn to be creative andor learn to facilitate our own sessions it is good to know a person who does it for a living in the event our company might have a need for the big stuff bring in a pro learn from them and their collective experience


  2. says:

    Unbelievably bad Some of his marketing ideas are and I'm serious Rain perfume from an airplane seems realistic Take movie titles and famous uotes on the internet and make puns of them so creative Literally rip off other promotions with your own spin just enough to avoid being sued obviously Sell a Ford Focus by having a bunch of hot girls come out of it followed by one fat man because SEX SELLS RIGHT?His strategy for designing a billboard I'm paraphrasing boils down to1 come up with ideas for what you want to communicate2 pick the best one3 design a billboard that fits it4 make a strong call to actionUn Believably Bad


  3. says:

    Some great brainstorming ideas geared towards teams mostly


  4. says:

    I'm a fan of Bryan Matti but the reviews that gush praise on him like he's the second coming are a bit overdone He has delivered a good book with practical advice that will be useful to facilitators and for groups trying to generate some creative momentum out of thin airIn terms of criticism I honestly have to stretch just a little bit1 I thought the description of the techniues and tips for facilitators were uite good I didn't get a strong sense of a unifying theory though So the organizing framework could be just a bit stronger2 The jacket artwork title and endorsements oversell the contents of the book In all fairness Matti delivers a very good and practical book I just don't think anyone could live up to the idea that one 230 page book can save the worldI would recommend the book to anyone with a realistic idea of what can be accomplished in one book about creativity If you believe the hype then you may be a bit disappointed However if you purchase this book with the realistic expectation of picking up several good ideas techniues and facilitation tips then you will be pleased with the contents of Idea Stormers


  5. says:

    nice


Leave a Reply

Your email address will not be published. Required fields are marked *