summary Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration 108

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Ilms as the Toy Story trilogy Monsters Inc Finding Nemo The Incredibles Up and WALL E which have gone on to set box office records and garner thirty Academy Awards Inc Overcoming the Unseen Forces ePUB #9734 The joyousness of the storytelling the inventive plots the emotional authenticity In some ways Pixar movies are an Inc Overcoming the Unseen Forces ePUB #9734 object lesson in what creativity really is Here in this book Catmull reveals the ideals and techniues that have made Pixar so widely admired and so profitable   As a young man Ed Catmull had a dream to make the first computer animated movie He nurtured that dream as a PhD student at the University of Utah where many computer science pioneers got their start and then forged a partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs and John Lasseter in Nine years later Toy Story was released changing animation forever The essential ingredient in that movie Recommend this highly for anyone who works in a technology or creative field Pixars track records is unparalleled 14 movies and all of them have been massive hits I had two important takeaways from this book how to build a great lasting culture and how to build a creative companyCatmull s philosophy both around creating movies and managing his company is to be relentless about remembering that he doesn t know what he doesn t know In creating a movie you don t know what it will be when you start In creating a company you similarly don t know what it will be especially at first But eually importantly when you are scaling it you don t know the dynamics of what is happening throughout the company you will have a filtered view based on the always incomplete picture you can see So you have to relentlessly have the mindset to remember that there are dynamics at play that you don t know and look for them From that day on I resolved to bring as many hidden problems as possible to light a process that would reuire what might seem like an uncommon commitment to self assessment I believe the best managers acknowledge and make room for what they do not know not just because humility is a virtue but because until one adopts that mindset the most striking breakthroughs cannot occurSo how did Pixar build 14 hits in a row They created a highly leveraged feedback loop They created a culture of open feedback and encourage anyone in the room regardless of rank to have an eual voice They have lots of ways to get feedback on the film and iterate on it from daily standup every morning to review scenes up to braintrust meetings with all the best directors and creative minds to review the story They spend a lot of time years iterating on and nailing the story before putting it into production and even then they keep iterating Nothing trumps good story Braintrust meetings reuire giving candid notes but they do a great deal than that The most productive creative sessions allow for the exploration of myriad trains of thought The first step is to teach them that everyone at Pixar shows incomplete work and everyone is free to make suggestions When they realize this the embarrassment goes away and when the embarrassment goes away people become creativein Japanese Zen that idea of not being constrained by what we already know is called beginner s mind And people practice for years to recapture and keep ahold of itI loved the concept of the beast which is the trap of needing to continue to succeed a higher and higher levels It is one of life s cruel ironies that when it comes to feeding the Beast success only creates pressure to hurry up and succeed again An important point to this was that feeding the beast means bigger and better and taking less risks To create something new you have to have the right leadership to shelter the seed and let it grow The stories about Steve Jobs were great Made you respect him even For taking a huge financial risk to spin Pixar out of Lucasfilms and then personally float it for a long time taking even risk I loved hearing about how much foresight he had with regards to Disney and negotiating that deal I also loved the story about the wide screen basically how Steve responds to passion and pushes people until he finds where it is This uote explains it well His method for taking the measure of a room was saying something definitive and outrageous These charts are bullshit or This deal is crap and watching people react If you were brave enough to come back at him he often respected it poking at you then registering your response was his way of deducing what you thought and whether you had the guts to champion it

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Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration

s success and in the thirteen movies that followed was the uniue environment that Catmull and his colleagues built at Pixar based on philosophies that protect the creative process and defy convention such as   • Give a good idea to a mediocre team and they will screw it up But give a mediocre idea to a great team and they will either fix it or come up with something better • If you don’t strive to uncover what is unseen and understand its nature you will be ill prepared to lead • It’s not the manager’s job to prevent risks It’s the manager’s job to make it safe for others to take them • The cost of preventing errors is often far greater than the cost of fixing them • A company’s communication structure should not mirror its organizational structure Everybody should be able to talk to anybody • Do not assume that general agreement will lead to change it takes substantial energy to move a group even when all are on board   I was reading this for the creativity angle than the story of a company angle so I definitely skimmed some of the Pixar story I read bits of this to the group of library faculty and staff that I supervise and we had a great conversation about our current and upcoming ugly babies Originality is fragile And in its first moments it s often far from pretty This is why I call early mock ups of our films ugly babies They are not beautiful miniature versions of the adults they will grow up to be They are truly ugly awkward and unformed vulnerable and incomplete They need nurturing in the form of time and patience in order to grow Our job is to protect our babies from being judged too uickly Our job is to protect the newManagers of creative enterprises must hold lightly to goals and firmly to intentionsThe goal is to place one foot on either side of the door one grounded in what we know what wer are confident about our areas of expertise the people and processes we can count on and the other in the unknown where things are murky unseen or uncreatedGive a good idea to a mediocre team and they will screw it up Give a mediocre idea to a great team and they will either fix it or come up with something better If you get the team right chances are that they ll get the ideas rightIf there are people in your organization who feel they are not free to suggest ideas you lose Do not discount ideas from unexpected sources Inspiration can and does come from anywhereIt isn t enough merely to be open to ideas from others Engaging the collective brainpower of the people you work with is an active ongoing processIt is not the manager s job to prevent risks It is the manager s job to make it safe to take them

Ed Catmull ↠ 8 free read

“What does it mean to Overcoming the MOBI #9734 manage well” From Ed Catmull co founder with Steve Jobs and John Lasseter of Pixar Animation Studios comes an incisive book about creativity in business sure to appeal to readers of Daniel Pink Tom Peters and Chip and Dan Heath Creativity Inc is a book for managers who want to lead their employees to new heights a manual for anyone who strives for Creativity Inc Kindle originality and the first ever all access trip into the nerve center of Pixar Animation into the meetings postmortems and “Braintrust” sessions where some of the most successful films in history are made It is at heart a book about how to build a creative culture but it is also as Pixar co founder and president Ed Catmull writes “an expression of the ideas that I believe make the Inc Overcoming the Epub #222 best in us possible”   For nearly twenty years Pixar has dominated the world of animation producing such beloved f People first story second great advice for managing a business Interesting to hear Pixar s history told first hand as was Catmull s interactions with Steve Jobs Audiobook narrator is super good


10 thoughts on “Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration

  1. says:

    For those unfamiliar with Ed Catmull he is best known as the president of both Pixar and Disney Animation Studios Full disclosure I work for the latter Before I came to work at Disney I knew of Ed Catmull as a t

  2. says:

    This book is so disappointing I had hoped it would take one behind the scenes of such storytelling genius as UP and TOY STORY Instead it's a bunch of platitudes which could be bullet pointed in a few pages which indeed they are at the end Most of it is common sense rigid pyramid structures in organisations are

  3. says:

    People first story second great advice for managing a business Interesting to hear Pixar's history told first hand as was Catmull's interactions with Steve Jobs Audiobook narrator is super good

  4. says:

    Recommend this highly for anyone who works in a technology or creative field Pixars track records is unparalleled 14 movies and all of them have been massive hits I had two important takeaways from this book how to build a great lasting culture and how to build a creative companyCatmull's philosophy both aroun

  5. says:

    Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration is by Ed Catmull the founder of Pixar As his career progressed and Pixar continued to grow Ed learned the type of leader he wanted to be and how to foster a culture that perpetually promotes and encourages creativity He shares many characteristics of such a culture in this book Ed knew early on he wanted to work in computer animation and make

  6. says:

    I read this because I'm an artist but I loved it because I'm a manager Whether you're a computer science history buff a fan of Pixar or Disney an aspiring animator an entrepreneur an artist or manager you'll get so

  7. says:

    Pixar Creativity is the story of Pixar and its founders Steve Jobs John Lasseter and Ed Catmull and how they managed to establish Pixar as a t

  8. says:

    I was reading this for the creativity angle than the story of a company angle so I definitely skimmed some of the Pixar story I read

  9. says:

    What this book is a managerial how to on fostering creativity productivity and work life balance in the officeWhat this book is not

  10. says:

    This book was eual parts Management Theory Text and Memoirs of an Unconventional CEO with a healthy dose of My Business Rel