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Michael S. Malone ´ 6 Read & download

Based on unprecedented access to the corporation’s archives The Intel Trinity is the first full history of Intel Corporation the essential company of the digital age told through the lives of the three most important figures in the company’s history Robert Noyce Gordon Moore and Andy GroveOften hailed the “most important company in the world” Intel remains than four decades after its inception a defining company of the global digital economy The legendary inventors of the microprocessor the single most importa This book was sent to me free by the Goodreads First Reads program If you're interested in how Silicon Valley technology developed this is an interesting book The author begins with the three who ended up being the founders of the behemoth company Intel Each had different skills giving the company the exact people to make it successful I wish Malone had given Andy Grove a bit space however I read a biography of him an immigrant from Hungary which was fascinating and helped explain how he became the dynamo that this trio neededI got bogged down in the details however I think that this is a great book for those who want to know how the technology developed over the years but for the general public it's a bit muchA good read however and well worth the time it takes to get through it Electing Judges unprecedented access to the corporation’s archives The Intel Trinity is the first full history of Intel Corporation the essential company of the digital age told through the lives of the three most important figures in the company’s history Robert Noyce Gordon Moore and Andy GroveOften hailed the “most important company in the world” Intel remains than four decades after its inception a defining company of the global digital economy The legendary inventors of the microprocessor the single most importa This book was sent to me free by the Goodreads First Reads program If you're interested in how Silicon Valley technology developed this is an interesting book The author begins with the three who ended Encounters with Rauschenberg up being the founders of the behemoth company Intel Each had different skills giving the company the exact people to make it successful I wish Malone had given Andy Grove a bit space however I read a biography of him an immigrant from Hungary which was fascinating and helped explain how he became the dynamo that this trio neededI got bogged down in the details however I think that this is a great book for those who want to know how the technology developed over the years but for the general public it's a bit muchA good read however and well worth the time it takes to get through it

Free read The Intel Trinity

The Intel Trinity

Mpany to ever higher levels of success and competitiveness Without any one of these figures Intel would never have achieved its historic success; with them Intel made possible the personal computer Internet telecommunications and the personal electronics revolutionsThe Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance its culture and its legacyWith eight pages of black and white photo Disclosure I received this book for free through Goodreads' First Read ProgramThe Intel Trinity is a book about Intel and its founders that can be catoegorized as a business book but also one about microchips and related technology as well By discussing the people the business and the products Malone details the lives of both the Noyce Moore and Grove trinity as well as Intel itself This book starts off with the beginnings of Silicon Valley and tended to focus on the beginnings and expansion of Intel in addition to detailing the lives of Noyce Moore and Grove In the epilogue Malone actually discusses how it is a challenge to any author as to which period of a company's life to focus on While I did not mind the extended discussion on Intel's earlier days I was a little disappointed at how uickly Malone breezed through the 90's besides one critical crisis since that is the time when I actually remember the Intel brand truly taking offAdmittedly I understand business than technology and much of the discussion of transistors chips etc went over my head even with the appendix on technology at the very end With that said I still found the book enjoyable although The Intel Trinity would probably best be suited for people who are interested in and knowledgable of the inner workings of computers as well as Silicon Valley I will note that Malone does touch on the fact that very few people do understand microchips and microprocessors and discusses that the media feel comfortable talking about software and programs a la Google Facebook iTunes etc rather than the guts of the machines other than the manufacturer and model of their processors The in depth details of the technology are not made much later on in the book however While there is no explanation for this I'm guessing it is either because some of the information is proprietary or is too complex for the book at this point Malone did a good job summarizing the pre Intel lives of each member of the trinity I found Grove's background particularly fascinating and I may very well read one or of his books in the future Overall I enjoyed this book than I thought I would since I went into it a little intimidated by my lack of knowledge in computing technology and the book's clocking in at over 500 pages but I enjoyed reading it and recommend it for buisness andor Silicon Valley enthusiasts Engendering Song uickly Malone breezed through the 90's besides one critical crisis since that is the time when I actually remember the Intel brand truly taking offAdmittedly I Listening Woman by Tony Hillerman Summary & Study Guide understand business than technology and much of the discussion of transistors chips etc went over my head even with the appendix on technology at the very end With that said I still found the book enjoyable although The Intel Trinity would probably best be suited for people who are interested in and knowledgable of the inner workings of computers as well as Silicon Valley I will note that Malone does touch on the fact that very few people do The White Nights of Ramadan understand microchips and microprocessors and discusses that the media feel comfortable talking about software and programs a la Google Facebook iTunes etc rather than the guts of the machines other than the manufacturer and model of their processors The in depth details of the technology are not made much later on in the book however While there is no explanation for this I'm guessing it is either because some of the information is proprietary or is too complex for the book at this point Malone did a good job summarizing the pre Intel lives of each member of the trinity I found Grove's background particularly fascinating and I may very well read one or of his books in the future Overall I enjoyed this book than I thought I would since I went into it a little intimidated by my lack of knowledge in computing technology and the book's clocking in at over 500 pages but I enjoyed reading it and recommend it for buisness andor Silicon Valley enthusiasts

Summary · PDF, eBook or Kindle ePUB ´ Michael S. Malone

Nt product in the modern world Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planetBut the true story of Intel is the human story of the trio of geniuses behind it Michael S Malone reveals how each brought different things to Intel and at different times Noyce the most respected high tech figure of his generation brought credibility and money to the company’s founding; Moore made Intel the world’s technological leader; and Grove has relentlessly driven the co thanks to goodreads first reads and the author for giving me this chance to read this booki found this book to be very interesting as t o how this company came aboutand the stuggles and all the challenges facedthis book will inspire people ot know that they can take risks and to overcome those risk and bring a company to lighti really did like this book and i think you will too


10 thoughts on “The Intel Trinity

  1. says:

    As of today The Intel TrinityThe How Robert Noyce Gordon Moore and Andy Grove Built the World's Most Important Company wins my award for best business book of 2015I got an Apple for my bar mitzvah in 1978 Ever since then I've been fascinated with computers and the computer industry I obviously missed the 1950s and 1960s but the history of that time period has deeply informed my perspective especially the definition of Moore's law by Gordon Moore in 1965I work with many first time and young entrepreneurs who know the phrase Moore's Law but know nothing about the origin story of Intel or the history of how Moore's Law built the base of an industry that we continue to build on I also know many experienced entrepreneurs who seem to have forgotten that the phenomenon we experience around innovation disruption innovators vs incumbents and radical shifts in the underlying dynamics of markets is nothing newIf you fall into this category as hard as it may be to acknowledge get a copy of The Intel Trinity and read it from cover to coverMichael S Malone has written another excellent book he's one of my favorite tech history writers that does than document the history of Intel and its impact on the universe The best part of this book is understanding the characters of Robert Noyce Gordon Moore and Andy Grove especially how they worked together as early co founders Noyce Moore an initial management troika NoyceMooreGrove and the subseuent leadership of Intel for 30 years It's a powerful example of founding entrepreneurs and their leadership of a company from inception through several near death events to sustainable market dominanceIt also gives anyone who says this time is different some perspective Just remember All this has happened before and all of it will happen again


  2. says:

    This book was sent to me free by the Goodreads First Reads program If you're interested in how Silicon Valley technology developed this is an interesting book The author begins with the three who ended up being the founders of the behemoth company Intel Each had different skills giving the company the exact people to make it successful I wish Malone had given Andy Grove a bit space however I read a biography of him an immigrant from Hungary which was fascinating and helped explain how he became the dynamo that this trio neededI got bogged down in the details however I think that this is a great book for those who want to know how the technology developed over the years but for the general public it's a bit muchA good read however and well worth the time it takes to get through it


  3. says:

    So let me name some companies Apple Facebook Google Intel Oracle All of these companies have something in commonthey all were helped and created or assisted by a small group of engineers who would go on to inspire most of Silicon Valley Those engineers all worked for the same company Fairchild Semiconductor And led by Robert Noyce who would go to found Intel most of your access to the Internet in other words how we all communicate with each othercame from their innovation Fairchild Semiconductor was actually a subsidiary created when a small group of engineers who were disgruntled left a company called Shockley Transistor Shockley was a brilliant scientist but as a business leader he was paranoid berating and cruel He actually subjected his employees to lie detector tests The smartest of the bunch got fed up and left Robert Noyce was given a lot of latitude to run Fairchild Semiconductor at first but when he really got successful he started to get dragged into the politics of the main company and that pissed him off He was pulled away from innovation which was really what he wanted to do He started to break away Noyce founded Intel with Gordon Moore Moore's law and Andy Grove The book chronicles their fights to keep innovating within the company and to keep the cutting edge on the technology that became most of what we think of when we think of Silicon ValleyWild book It's amazing that just a few of these guys have given us basically the framework for how keep in touch find information shop and communicate today


  4. says:

    It is my policy to only rate books that I finish However when my issues are not content related and are extreme then I think a rating is still justified First incredibly irritating problem 4 of the 14 photos in the book are not labeled as to who is who and another one is very confusingly labeled Maybe it's just my poor facial recognition but I can't keep these men straight over multiple decades and different poses One of the author's repeated laments is how these 3 men have been so forgottenneglected so soon in techcultural historymaybe it's because their photos aren't labeled? I think it's criminal to have a group photo of the traitorous eight and not identify the individuals at all If there is ever a second printing or second edition this problem must be remedied Second problem over reliance on one sentence paragraphs That style probably stems from Malone's journalism career but I find it extremely bothersomeSome of the sections I read were ok but overall it's just not a uniformly interesting presentation Malone cites 2 other biographies as major sources for his book and I think I'll go try them


  5. says:

    Before Larry Ellison Before Mark Zuckerberg Before even Woz and Jobs there was the intel and the trio of strong and conflicting characters who made silicon valley what it was from the end of world war II and into the 2000s The three men composed a trinity of Bob Noyce as Popular Father Andy Grove as the truculent son and Gordon as the virtuoso holy spirit These men who had very different and conflicting personalities made the computer industry first at Fairchild Semiconductor and then at Intel Setting precedents like risking it all to make a start up by leaving William Shockley's martinet management Setting up flatter companies than the strong hierarchies of the east coast and working crazy hours yet putting up a laid back facade behind the killer instinct Much of the culture of the computer industry was shaped by these three men Silicon valley is always looking for the next big thing and doesn't spend much time on the past but this book is an excellent guide to the origins of this forward looking sector of the economy through the biography of these giants


  6. says:

    thanks to goodreads first reads and the author for giving me this chance to read this booki found this book to be very interesting as t o how this company came aboutand the stuggles and all the challenges facedthis book will inspire people ot know that they can take risks and to overcome those risk and bring a company to lighti really did like this book and i think you will too


  7. says:

    Great history of Intel and Silicon Valley Love what the founder Bob Noyce and studies confirm that central to entrepreneurs personality is having control over their own fates even if they fail


  8. says:

    The good news Five stars for a serviceable and needed popular story of one the most iconic companies and business teams in the history of Silicon Valley The bios of Noyce Moore and Grove side by side make a great story The interpersonal dynamics of the founding team was fascinating The Fairchild to Intel to memory business to microprocessor story is well toldThe bad news Two stars as Malone has very little insight into the damage Andy Grove and his successors did to microprocessor innovation in Silicon ValleyThe main thread of the book is the attribution of Intel's success due to a troika of great management the pursuit of Moores Law and Andy Grove's relentless pursuit of operational execution While that makes a great popular novel and a good read that's so wrong as to make the rest of his conclusions painful to readThe reality was that regardless of technology innovation and management skill Intel's dominant position was eual parts technology innovator as it was ruthless monopolist It used its monopoly power to strangle emerging competition and destroy existing ones to dominate the industry for the last 3 decades Its failure to innovate in new markets in the 21st century is a direct result of its reliance on predatory pricing and exclusionary behaviorReferring to the early days of the semiconductor business Malone says There was another anarchic force defining the semiconductor industry during these years lawlessnessThat competition often crossed the line into what would usually be considered unethical even illegal behavior but Malone never connects lawlessness to Grove's need to win at all costs So much so that Grove institutionalized decades of Intel wining through threats intimidation and predatory tacticsThese were not one time events and contrary to the books premise it wasn't just Grove's obsession with AMD it was his antipathy to any competitor big or smallThey were not behaviors of the early days that the company outgrew In fact the record is clear that as Intel gained share it continued to use its monopoly power in ever increasing waysJust one example Malone misunderstood the Intel Inside campaign It wasn't just a consumer branding strategy First and foremost it was a predatory marketing campaign that turned into exclusionary behavior PC firms that used Intel chips and put Intel Inside on their PC's were given funds to use in advertising and were reimbursed for marketing expenses In reality these marketing funds were actually a subsidydiscount some would say kickback on Intel chips As Intel's power grew they would only give the PC manufacturers rebates if they would buy 95% of their Microprocessors from Intel If they used AMD or other microprocessors all the Intel rebates would disappear By the end of the 1990s Intel had spent than 7 billion on the Intel Inside campaign and had 2700 PC firms locked up By 2001 these rebates were running 15 billion a yearNone of this information is hard to find Intel has been sued in Japan for offering money to NEC Fujitsu Toshiba Sony and Hitachi in the EU for paying German retailers to sell Intel PC's only and in the US for predatory pricing exclusionary behavior and the abuse of a dominant position HP Dell Sony Toshiba Gateway and Hitachi The legal record is pretty clear that Intel used payments marketing loyalty rebates and threats to persuade computer manufacturers including Dell and Hewlett Packard HP to limit their use of AMD processors US antitrust authorities have focused on whether the loyalty rebates used by Intel were a predatory device in violation of the Sherman Act The European Commission EC has brought similar charges and imposed a 106 billion Euros fine on Intel for abuse of a dominant positionThe sum of these efforts not only killed competitors but it killed innovation in microprocessor design outside of Intel for decadesThe Justice Department went after Microsoft because it was a visible and understandable target But both Microsoft and Intel were acting in an eually rapacious behaviorIt's hard to tell why Malone glosses over all of this Was it too close to the source or perhaps the facts didn't comfortably fit his narrativeIn either case the lack of this Intel as a monopolist narrative misses the Shakespearean tragedy of Andy Grove's legacy It was Grove's dominance at any cost of the microprocessor market that blinded him and his successors to the coming of the mobile and tablet markets Barrett and Ottellini inherited a culture of locking down an existing market while its competitors innovated outside of itThe tragedy is that Malone lost the opportunity to ask Grove Was Intel's lack of innovation in the 21st century is a direct result of its 20th century policy of being a monopolist?A now reflective Andy Grove might have given him an answer he didn't expect


  9. says:

    Disclosure I received this book for free through Goodreads' First Read ProgramThe Intel Trinity is a book about Intel and its founders that can be catoegorized as a business book but also one about microchips and related technology as well By discussing the people the business and the products Malone details the lives of both the Noyce Moore and Grove trinity as well as Intel itself This book starts off with the beginnings of Silicon Valley and tended to focus on the beginnings and expansion of Intel in addition to detailing the lives of Noyce Moore and Grove In the epilogue Malone actually discusses how it is a challenge to any author as to which period of a company's life to focus on While I did not mind the extended discussion on Intel's earlier days I was a little disappointed at how uickly Malone breezed through the 90's besides one critical crisis since that is the time when I actually remember the Intel brand truly taking offAdmittedly I understand business than technology and much of the discussion of transistors chips etc went over my head even with the appendix on technology at the very end With that said I still found the book enjoyable although The Intel Trinity would probably best be suited for people who are interested in and knowledgable of the inner workings of computers as well as Silicon Valley I will note that Malone does touch on the fact that very few people do understand microchips and microprocessors and discusses that the media feel comfortable talking about software and programs a la Google Facebook iTunes etc rather than the guts of the machines other than the manufacturer and model of their processors The in depth details of the technology are not made much later on in the book however While there is no explanation for this I'm guessing it is either because some of the information is proprietary or is too complex for the book at this point Malone did a good job summarizing the pre Intel lives of each member of the trinity I found Grove's background particularly fascinating and I may very well read one or of his books in the future Overall I enjoyed this book than I thought I would since I went into it a little intimidated by my lack of knowledge in computing technology and the book's clocking in at over 500 pages but I enjoyed reading it and recommend it for buisness andor Silicon Valley enthusiasts


  10. says:

    Long after everyone else in the Silicon Valley story is forgotten Terman and Hewlett and Packard Noyce Zuckerberg Brin and Page even Steve Jobs Gordon Moore will still be remembered Not for his career in high tech though it is all but uneualed but for his law which future historians will point to as defining the greatest period of human innovation and wealth creation in history 99For mainframe computer memory engineers this familiarity of failure in DRAM and magnetic cores bred not contempt but trust The fact that the 1103 was cranky and didn't work uite right perversely made these engineers comfortable about adopting this wholly new technology 167 8By comparison to Hewlett and Packard the Noyce Grove Moore troika was ultimately just as successful intel would at one point have a market capitalization even greater than HP and yet at various times at least one member loathed another and resentments flowed in various directions 339Within a few years yield rates rose to 80 percent at the company with euipment utilization rising from just 20 percent to an astonishing 60 percent Other than the microprocessor it can be said that no single idea from a single employee ever made a bigger financial contribution to Intel than Craig Barrett's Copy Exactly 372Like DRAMs before it flash memory proved to be Intel's hidden moneymaking engine While the rest of the world was focused on the company's famous microprocessor business Intel spend twenty years uietly and consistently upgrading the power of its flash memory chips finding and new customers and cranking out profits 407When it the Intel Inside campaign began Intel was still largely known only within the electronics industry or perhaps as the company once run by Bob Noyce By the turn of the century nine years later thanks to Intel Inside surveys found that Intel was the second best known industrial brand after Coca Cola in the world 425


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