[A Mile of Make Believe] E–pub Û Steve Penfold


A Mile of Make Believe

characters ☆ E-book, or Kindle E-pub ´ Steve Penfold

S the irst Metro Santa Claus Parade after "Eaton s shocked the nation that August by announcing it was cancelling the 1982 parade as a cost "s shocked the nation that August by announcing it was cancelling the 1982 parade *As A Cost Measure Penfold Shared The *a cost measure Penfold shared the America Begins for the Eaton s parade pullout and the efforts by corporate and civic officials to keep the parade alive He also had the perspective of economic history to analyze the decline of department store culture in general and how the mismanagement of Eaton s led to its bankruptcy in 1999 I attended thisirst ever Metro Santa Claus Parade on November 14 at its start on Christie Street Thankfully the parade has continued every year since Eaton s pulled out and the successive numbering has reverted to its start in 1905 Thus the parade this year on Sunday November 19 will be the official 113th annual For a superior visual history of the parade I recommend the Global Television Production Soaring on Love (The Cardinal House, from 2004 100 Years of the Santa Claus Parade I watch it every year Penfold provided a valuable history of the parade if you can withstand the lengthy sociological and economic tangents which detractrom the story The author proved his point about Eaton s in thatEaton s did not invent the Santa Claus parade there were a Strange Bedpersons AND Manhunting few scattered versions in other North American cities before 1905 but it was an important player in their redefinition into a sophisticatedorm of commercial art and popular culture I received a Sagittarius free copy of this bookrom Net Galley in exchange Merry Christmas, Baby (Lucky Harbor, for an honest review A Mile of Make Believe examines the uniue history of the Santa Claus parade in Canada This volumeocuses on the Eaton s sponsored parades that occurred in Toronto Montreal and Winnipeg as well as the shorter lived parades in Calgary and Edmonton is also a discussion of small town alternatives organized by civic groups service clubs and chambers of commerceBy ocusing on pioneering effort of the Eaton s department store Steve Penfold argues that the parade ultimately represented a paradoxical orm of cultural power it allowed Eaton s to press its image onto public life while also reflecting the decline of the once powerful retailer Penfold s analysis reveals the corporate A Fool for You fantastic a visual and narrative mix of meticulous organization and whimsical style and its influence on parade traditions Penfold s considerable analytical skills have produced a work that is simultaneously a cultural history history of business and commentary on consumerism Professional historians and the general public alike would be remiss if this wasn t on their holiday wish listAs a recent student of Canadian history I have been taking every opportunity to learn about the social history in particular of Canada and what it is that makes those who lives there Canadian And I thought this book would be aine addition to that learningAnd it most definitely was Here in Australia we don t have a history of Christmas parades and things of that ilk so it is ascinating to me to read about things like these This book goes some ways to explain the affinity Canadians had with it and the consumerism that went right along with it Part social history part text book this book will appeal to those who are truly interested in this topic it isn t a light or easy read I think scholars and historians would love itPaulARH. E mix of meticulous organization and whimsical style and its influence on parade traditions Steve Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history history of business and commentary on consumerism Professional historians and the general public alike would be remiss if this wasn't on their holiday wish lis. ,
A Lawmans Christmas (McKettricks, An Ordinary Day A Husband or All Seasons Raising Ryann (Bad Boy Reformed, A Time to Forgive A Hero or All Seasons (Childfinders, Inc.,
Uch letters politely but normally pointed "CORRESPONDENTS TO THE COMPANY S NATIVITY "to the company s Nativity on Yonge Street On rare occasions biblical symbols appeared in the parades but they were normally recast to highlight colour character and even comedy In 1920 a monkey sat on Noah s Ark contentedly smoking a pipe while our decades later a Crown of Laurel float of the same biblical story presented aully stocked menagerie with Noah in a blue sailor suit being towed by two Blackmailed into Diapers frisky blue whales Neither was likely to please a devout ChristianDecades of the parade changed the way the public reacted to the onset of Christmas For some it gave them permission to start planning and decorating No one could accuse them of starting too early if the parade had already come and goneFinally Santa in public reuires an understanding of the contested and complicated definitions of the Christmas season itself Almost everyone agreed that 25 December was Christmas Day but no one seemed sure when the nebulous Christmas season should begin The absence of any clear calendrical or official definition in the end allowed the Santa Claus parade to define the beginning of the season By appearing in public space then the Eaton s Santa helped to shape public timeEaton s took its parade on the road andor decades Winnipeg Montreal Calgary and Edmonton hosted their own version of the Eaton s parade Some like Montreal even used the Toronto Naomis Christmas (Pleasant Valley, floats With the advent of television broadcasting in 1952 the parade took on a newocus of corporate branding With cameras beaming the parade The Closer You Get from coast to coast it was a chanceor Eaton s to run an hour long commercial at the same time The television era brought the company name to the Consume (The Clann, fore withloats branded by the Eaton s Logo And Parade Theme and parade theme changedOverall themes eventually included the company s name so that typical 1950s Parade of Merry TIMES 1957 OR SANTA S CAROUSEL 1957 or Santa s Carousel Color 1960 gave way to At Eaton s Christmas Comes to Life and Let Eaton s Share a Special Moment with You 1973 and 1974Although professional hosts and news anchors hosted the parade Lie With Me (Lust in Translation) (Lust in Translation) (Harlequin Blaze for television nonetheless scripts were prepared in advance It would have been unappealing to the audience mainly childrenor the hosts to reel off a series of statistics about the length of each Utamaro float or the number of seuins used in princesses gowns Thus the writers created the parade scripts with a sense of wide eyed whimsy so that they could be read straight off the pageor their intended childhood audience The hosts therefore did not have to reinterpret boring statistics into a wondrous story on live television In addition to these descriptions the writers sprinkled the scripts liberally with Eaton s references I am glad that Penfold had access to parade producer Jack Brockie s post mortem parade reviews of the broadcast wherein he often complained that commentators didn t Max follow the script and perhaps most disturbinglyorgot to mention Eaton s I attended the A Yuletide Seduction final Eaton s Santa Claus Parade the 77th on November 1 1981 I recall that no one I spoke to liked the early parade date the earliest in the parade s history I even remember seeing children whoseaces still had traces of make up whiskers and dark noses Threshold of Passion from their previous night s Halloween costumes Theollowing year wa. ErceBy Some Like it Rough focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxicalorm of cultural power it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer Penfold's analysis reveals the corporate His Holiday Family (A Town Called Hope fantastic a visual and narrativ. I was hoping that A Mile of Make Believe A History of the Eaton s Santa Claus Parade by Steve Penfold would interest me than it did Its premise a book about Christmas with local content could hardlyail When I got back Secret Paradise from Tristan da Cunha and looked through my library to decide what to read next I couldn t resist this book since the Toronto Santa Claus Parade was coming up in three weeks I d read it in timeor the parade Yet this history either sped along I surprised myself how many pages I could get through in such a brief time or it was a dull plod The text was swamped with endless endnotes that I soon learned to read at the end of each chapter instead of The Dangerous Jacob Wilde flipping to the back after encountering each superscript Rarely did any endnote provide me withurther insight or detail In spite of the speedy page turning interludes I was never inspired to read this book other than during meal breaks at work or while riding public transit That said I will rave about what I did like about this book Black and white photos chronicling Eaton s parade history illed its pages and I when I saw the black suare of a photo bleeding through the page I was currently reading
*i couldn t *
couldn t to inish the page to turn it over and see the snapshot The Marriage Prescription (Colby Agency, from parade history And the history was what drove the book Even a prelude analyzing parade culture in general kept my attention I could not however grasp the cutesy terminology of the corporateantastic and the civic Covert Cargo fantastic which overexplained each dynamic which kept the various Eaton s Santa Claus Parades alive The business side to the paradesreuently went off topic and I The Night of the Bulls found the overuse of the termsantastic in the text to be annoying Perhaps Penfold was trying to conjure up a sense of whimsy and Blitzed (Ballers Babies fun by transferring theantastic to the corporate and civic sides of the parade but it seemed affectedI did enjoy Penfold s vast research which involved combing through Toronto archives Eaton s archives and years and years of newspapers Every year Eaton s Harvards Education fielded complaintsrom parade viewers disappointed by the lack of religious imagery Shouldn t a Christmas parade have at least one religious loat What people didn t realize is that Eaton s didn t start off with a religious parade and gradually drop religious imagery over the years the parade never had it in the irst place THE FUNCTION OF THE PARADE SINCE ITS BEGINNING IN function of the parade since its beginning in was to draw public attention to Santa and his trip Gladiators Revenge from the North Pole to Eaton s toy department It was a commercial endeavour since day one Nevertheless Eaton s was preparedor those seeking a spiritual unction Eaton s planners appear to have dealt with these tensions by avoiding them In every city and across the decades the parades were consistently non religious apparently by design In Toronto parade producer Jack Brockie remained steadfastly opposed to addressing the religious basis of the holiday in the parade despite intermittent public pressure and the company s "well known reverence or its ounder s Victorian Methodism In a typical letter "known reverence or its Heart and Soul founder s Victorian Methodism In a typical letter William Kingley wrote that the spectacle was wonderful but might recognize the true meaning of Christmas byeaturing a We'll continue your training in the archives tonight Vol.1 (TL Manga) float of the babe in the manger the shepherds and the star Eaton s officials always answered A Mile of Make Believe examines the uniue history of the Santa Claus parade in Canada This volumeocuses on the Eaton's sponsored parades that occurred in Toronto Montreal and Winnipeg as well as the shorter lived parades in Calgary and Edmonton There is also a discussion of small town alternatives organized by civic groups service clubs and chambers of comm. ,


3 thoughts on “[A Mile of Make Believe] E–pub Û Steve Penfold

  1. says: Steve Penfold ´ 9 Free download [A Mile of Make Believe] E–pub Û Steve Penfold

    characters ☆ E-book, or Kindle E-pub ´ Steve Penfold Steve Penfold ´ 9 Free download review A Mile of Make Believe I was hoping that A Mile of Make Believe A History of the Eaton's Santa Claus Parade by Steve Penfold would interest me than it did Its premise a book about Christmas with local content could hardly fail When I got back from Tristan da Cunha and looked through my library to decide what to read next I couldn't resist this b

  2. says: characters ☆ E-book, or Kindle E-pub ´ Steve Penfold [A Mile of Make Believe] E–pub Û Steve Penfold Steve Penfold ´ 9 Free download

    [A Mile of Make Believe] E–pub Û Steve Penfold This is a difficult book to judge As an American I am familiar with Macy's Christmas parde as well as the Hollywood Lane Parade that went down Hollywood Blvd the day after American Thanksgiving I had never heard of Eastons before reading thi

  3. says: [A Mile of Make Believe] E–pub Û Steve Penfold Steve Penfold ´ 9 Free download characters ☆ E-book, or Kindle E-pub ´ Steve Penfold

    [A Mile of Make Believe] E–pub Û Steve Penfold I received a free copy of this book from Net Galley in exchange for an honest review A Mile of Make Believe examines the uniue hist

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